Alfie End Table

Laminimal is a furniture design company based in Southern California, newly created with an intention to combine the influential and minimalist character of Swiss design aesthetic with the effortlessly cool vibes of Los Angeles, without a trace of superficiality. The aim of this collaboration between Swiss designer Simone Viola and American entrepreneur Joseph Boyraz is to design and create furniture and accessories which embody minimalistic simplicity while well-thought-out details enhance the overall functionality of the design.

Laminimal is the present-day interpretation of the California Cool design movement.
Since the early twentieth century, California in general and Los Angeles with surrounding areas, in particular, has been the vanguard of the contemporary lifestyle. Angelenos realized that advanced technology and innovative use of new materials should give birth to a fresh interpretation of forms in architecture as well as consumer products. From iconic residences to extraordinary public buildings, from futuristic Googie design roadside signages to eye-popping art installations Los Angeles has become a mecca for Modernism.